Social media is now playing a rather significant role in the lives of countless of people. In fact, when people go online, they mostly stay at social media platforms such as Facebook, Twitter and YouTube. For businesses online, the problem sometimes is that they mostly believe that the whole Internet revolves around their website but in truth, people actually are more concentrated in social media sites. A few businesses who have realized this fact have already quit their traditional websites and have opted to focus on joining and advertising on social media instead.
However, it isn’t always necessary to abandon your website for social media. What you need to do is to effectively incorporate social media into your website so that you can engage with a larger number of visitors and potential customers and convert them into sales.
Here are some easy ways you can add social media to your website.
- Inform the customers what social media sites you’re on. Your visitors and your customers should always know where to find you on social media and what social networks you are a part of. This is important so that they can socially share the contents of your website, or even market your product, on their social accounts. Remember, these clients of your have friends of their own who trust their word which could eventually lead them to you. Place social media icons at prominent places in your website so that people can easily find them.
- Allow Social Log-ins. This is important so that people can easily connect with you. Visitors don’t have to log-in to the website directly and instead use social media sites like Facebook or Twitter.
- Make your content shareable. If a customer or visitor likes something in your website, then they should be allowed to share it. Integrate social sharing buttons on your content and products.
- Allow Facebook reviews on your product. Customers trust the word of other customers more than yours that is why you should use this in a way that would favor your business. Allowing Facebook reviews can be good for conversions.
Having a website designed in favor of social media can also help your business in great ways. If you wish to redesign or create a website favoring social media, feel free to contact Perth Web Design at www.perth-web-design.com.au/perth-web-design-services/web-design/.