The thing about SEO is that people will always be asking questions about it. This isn’t a failing, as the ever-evolving nature of SEO means that updates and changes at a regular pace; there’s always something new to learn.  

Even amidst all that change, however, there is consistency; certain questions about SEO just keep getting asked. Here are a few of them.

How does SEO help a business?

SEO helps a business by making it easier to be ranked high in search engine results pages. This, in turn, means that users and potential customers are more likely to find them.

Competition is fierce, so accept that no SEO strategy can guarantee #1 spot on SERPs. Not that that’s needed; as getting on the first page is already huge.

Which is better; PPC or SEO?

PPC is good for immediate visibility and traffic, but requires a solid ad campaign to back it up, making it better for short-term.

SEO, meanwhile, is all about generating organic traffic while also providing lasting returns on investments, making it the better option for long-term. 

Is keyword research still important?

Keyword research is actually one of the most important parts of any SEO strategy, especially for those in eCommerce.

While it’s true that Google is getting smarter at recognizing what searchers want, it’s still far from the level of humans. That’s why it’s important for SEO optimization to use the exact terms people are using to find things on the internet.

Does SEO require knowledge in coding?

Not really. Basic HTML is helpful for SEO experts, but developing a solid SEO strategy and getting good king kong SEO reviews is more about cleaning up a site’s presentation and content, as well as knowing what users search for.