When you were looking for a map illustrator to draw your campus, did you take time to check the website design? It takes a lot of effort to design a website to make sure that it will catch the attention of consumers and at the same time satisfy the wishes of the client.
Thirty days before the debut of Captain Marvel, the prolific Marvel Studios unveiled a nostalgic and delightful website for the movie’s promotion. Since the setting of Captain Marvel was in the 1990’s the studio’s marketing department decided on a web design that had the right look and feel.
Web design was composed of typography, iconography, glitter and crudely-created animated GIFs of the 1990’s. The headers were made using Microsoft WordArt and included a hit counter, flaming borders, hidden Easter eggs and a guestbook. It was a nostalgic trip for the visitors and it was pretty evident that the site was developed for users who want to explore.
Today, it is inconceivable for a firm not to have a responsive website. More traffic originates from mobile gadgets than desktops and laptops. Current rates show that 53% of traffic comes from smartphones and tablets while 47% comes from desktops, laptops, kiosks and smart TV’s. The website of Captain Marvel is responsive which is surprising because in the 1990’s internet-connected phones were just a dream.
Even the best web designers make the mistake of including too much jargon in content. Visitors must not struggle to understand content. In Captain Marvel, there is minimal jargon and the navigation is user friendly.
If a website does not have content, there is no message to users. Quality content is very important in establishing credibility. In Captain Marvel, content that matches the 1990’s includes images, film trailers, character bios and games that will keep the visitor entertained.
If you will notice, the map illustrator has similarities with the web designer. Both make use of creativity and artistry in their work in order to achieve user engagement. They use colors, drawings and information that is relevant to the user. Both have the talent to capture an emotional response from the audience.