The mantra for any successful artist website or any website in general, has been to keep things organized, fast, simple, and easy. Something like Maria Rabinky’s site only has a few seconds to get a user’s attention, so they need to make the most of that small window of time.
So that means that any artist’s site needs to tell visitors where they are, who the artist is, what their art is like, what it’s all about, what makes it special, and how to get around the site, all as quickly as possible. Otherwise, they won’t get and keep people’s attention, and end up forgotten in the dark corners of the internet.
So, what are the do’s and don’ts for an artist’s website? Here are a few of them.
DO: Having its own domain.
Free web hosting has a lot of downsides; most ubiquitous and obnoxious being all the ads. Ads are all about getting people’s attention, which is bad for an artist’s site, since the focus should be the artist and the artworks, not the ads.
Moreover, an artist giving the impression that they either can’t or won’t buy their own website, makes people think that they don’t care enough about their art to bother. That doesn’t exactly inspire confidence.
DON’T: Having third-party ads.
We already mentioned how ads are bad for artist sites. Advertising is generally something people want to avoid, hence all the adblocks. Any profit that can be made from ads will just be negated by the long-term losses, anyway.
DO: Be presentable and easy to understand.
When people visit the site of someone like Maria Rabinky¸ they want to know what they’re dealing with as soon as possible. That’s why artist’s websites should be easy to access, digest, and appreciate. An artist’s site is all about exposing themselves to new people, welcoming them, and getting them to appreciate their artworks and making them fans. To that end, an artist’s website needs to be easy to appreciate and access, where people can find the things they want as soon as possible. Artworks should be organized based on themes, with descriptions being as concisely informative as possible.
Yes, we know. That works for all sites.
DO: Act as an artist’s museum, with the artist themselves as curator.
If there’s one thing that makes an artist’s website really important for them, is the control it provides them. Someone like Maria Rabinky has control of their site; it’s their domain. It’s where they can proudly display their artworks, control who sees what they can do, and what they offer. That’s a huge asset for an artist.