Some of things that businesses can expect in the coming years are more intense market competition, higher costs of traffic and increased spending for advertising. According to King Kong Sabri Suby, it is important for businesses to take a closer look at the competitive landscape and how to gain to an advantage regardless of the influx of new competition.

For a website owner, what matters is the conversion rate because it is a measure of success. This is not the case for online retailers because conversion means that the user will take an action that the web page wants them to do. It does not necessarily mean that the conversion is a completed purchase. It can include several functions like filling out or submitting contact information, answering survey questions or clicking to the next page to gain more information about the business.

Conversion rates are usually calculated from the percentage of total visitors to a web page that it was able to convert. Web design has a huge role in the overall conversion rate of the website. Based on studies, fast page speed usually results into better conversion rate. Other factors that affect conversion rate include page design, page layout and the strength of the copy and imagery of the page.

To improve web page load speeds, there are things can be debugged or website coding can be improved. Codes can be easily fixed but sometimes, they may require complete re-writing in line with best practices. Improved web page load speeds will help with SEO which is one of the key factors that are measured by Google for search engine results pages (SERP).

Because of the overwhelming growth of mobile, it is important for a website to be responsive ad perform well across different screen sizes and devices. Desktop design is still first and foremost but changing consumer habits require that no device must left behind.

According to King Kong Sabri Suby, businesses must focus on growth rather than on profits that they make on the front end. If the business has a sophisticated back end, it can get customers to make repeat purchases over the course of their lifetime. This is where businesses make the most money.