If there is one thing an NZ courier should know about online users, it is the fact that they only spend around 8 seconds on a website. If your contents are loading longer than that then you might be missing out because many prospective clients chose to leave rather than wait for your entire site to load. The big question now is how do you make your site to load faster?
- Flash is a mainstay in many professional websites but it has drawbacks if used too much. When designing a website, it should be used sparingly or you could risk increasing the loading time of your website.
- Large and high quality images can make a website load slower. To avoid this, image compression can be done which can reduce its current size to about half of it. Specifying the image’s width as well as height can contribute in a faster website.
- When it comes to loading time, HTML text is faster in comparison to graphic text. You can reduce the file size even further by eliminating white spaces, unnecessary tags and spaces. For the tags, you can use defaults or you can forego them altogether.
- If you are not using thumbnails yet, you should. This is recommended for ecommerce websites because you can display images for each of your products without compromising the loading time of your site. Customers can then click on the thumbnail images if they want to look at the larger image.
- If you are still using the traditional table layout, it is time to convert to CSS or cascading style sheets. This is now the most preferred styling language by majority of professional websites. Its advantages include a smaller page size, faster download time and you can easily create your website in a much faster timeframe.
- If you have external contents for your NZ courier website, try to limit it as much as possible. This is because every time the element needs to load, it needs to send a request to a separate server thus loading time is slower.