There is something uncertain about web design that there is no single book strictly followed when it comes to this topic. After all, design is considered to be something subjective. For instance, one person might like what others do not like. One of the major contributors to a website’s success is web design. According to a professional web design company, p w d, the main factor that people look into when determining the credibility of a website is the design. Despite being a subjective topic, there is a guideline one could follow when tackling web design.

  • Above all else, make sure that the website is running at the fastest speed possible. Research revealed that it impacts a number of factors such as revenue, bounce rate, conversions and user satisfaction. Visitors will not keep using a website that took minutes to load and they are most likely not coming back after.
  • There is an ongoing debate regarding the importance of the fold nowadays. It used to be quite important but many think it is no longer the case after the fact that devices have different screen sizes now. Yet research contradicted this assumption after it was found that 57 per cent of users only look at the space above the fold and it is not often do they scroll down to see more.
  • Web design should take into heart the principle of Hick’s Law which states that people will take longer time to decide if they are presented with many options. When it comes to designing a website, the opposite should be adapted. Reducing the elements such as form fields, call-to-action and menu items.
  • Based on the study conducted by Google, users appreciate websites that are simple compared to the ones which look complicated visually.
  • There are a number of things that designers at p w d avoid – accordions, sliders, carousels and tabs. Carousels and slidersare found to be useless while accordions and tabs are revealed to be often ignored when used on a website. This all boiled down to the users not reading everything that is on the page and exerting less effort in exploring the content.