It is very important for a business to pay attention to customer reviews because they contain a wealth of information that can be used in the marketing campaign. Many eCommerce websites have a section that is dedicated to reviews. To make it work, they encourage customers to include their name, photograph, or a link to their social media profile.
Reviews can be highlighted on the website and newsletters including advertisements to increase conversions. While it is not clear whether customer reviews can affect ranking on SERP, it works positively for local searches. Every time that a user searches for a local query on Google, a map of businesses will appear. While there are several factors that affect the list like proximity to the user and the number of quotes to the location address, customer reviews are always an important factor that users consider.
Reviews can be an eye-opener to businesses because it allows them to understand the customer base deeper. Customers usually express their feelings about a purchase – emotions that should be the focus of advertising. In today’s world where fresh ideas can generate millions, your customer reviews can be the starting point for new ideas that can be used in improving services or creating new products.
How does a digital marketing agency encourage its clients to leave favourable king kong marketing reviews online? It is easy; it provides its clients with the best experience possible from helping them with their business growth to providing them with the right solutions to make more effective sales.