When it comes to web design, the process might be a bit esoteric, but the principles behind it aren’t. It’s not hard to figure out the lynchpin of good website design; tracing the lines, it all ends up at the user.

The user is the only person clicking the mouse that makes the site tick; they’re the ones deciding everything. Naturally, this means that user-centric design has become the standard for good web design; the user’s convenience and approval is everything.

So when designing a website, remember that the user’s experience matters above all others; everything that doesn’t contribute to that doesn’t matter. If you want specifics, here’s a few pointers to clear things up.

Don’t think, feel.

Krug’s first law of usability states that any web page should be self-explanatory and obvious. People have questions, and your site’s job is get rid of them. Don’t give visitors time to think, just lead them to where you want them to be. Make the site intuitive; easy for visitors to get from point A to B, with a clear structure, and easily digestible clues and links. If your page makes the user ask what it’s about, then something is wrong. Remember, you want to reduce the visitors’ questions.

Users don’t have much patience

The less that people need to do to test something out, the more likely they are to try it. That means if you’re offering a test run of something, you’ll want to let them play with the service and explore the site first. No requirements. Once you get them hooked, then you can start asking for their information.

Focus their attention

Websites have both static and dynamic content so, naturally, some things attract more attention than others. With that in mind, take into account big heading, and large, colorful images, as these work wonders in diverting attention. Visual elements like these are great for getting people moving from point A to B without any sort of conscious thought.

Feature exposure

While some sites get flak for using 1-2-3 step procedures to guide visitors, these are actually really useful for web design, as they are good guidelines for leading visitors through the site’s content in a simple and user-friendly way. Seeing the functions on a site is one the key principles of good design. Doesn’t matter how you do it, as long as the content can be understood easily and the visitors are comfortable with their experience.