For any small business, the website is a key part of how they market and brand themselves. It doesn’t matter whether you’re a funeral director in Sydney or a mechanic in Queensland, you’ll want to make sure your site is designed right. A badly designed site won’t just cost you money during the creation process, it’ll also cost you a lot in the long run.
As I’m sure you’ve already noticed, there are some things you want to avoid when making your site, and here’s just a few of them.
Prioritizing urgency over knowing your demographic.
- Getting a site out there is very important, but doing so without understanding your target audience is an absolute no-no. Your website should be designed to cater to your demographic; to that end, do your research on your target market first, then get to building the site. Effective web design means your site effectively directs visitors, and that can only be done if you know them.
- If you’re making your site, refrain from putting too much ‘flash’ on it. It’s primary purpose is to market effectively, not to look pretty. The latter helps with the former, which is what you want to centralize the design around. People that come to your website will likely know what they want to get, and having too much on your site won’t help them get it fast. Also, more and more people are browsing via mobile devices, and too much doesn’t work well with them.
And then what?
- What do you want your visitors to do once they get to your site.You’ll want them to buy whatever you’re selling, contact your or subscribe to you, and you need to make that clear. After all, if someone looks for a funeral director in Sydney, they want to be told how the service is going to go in a clear, digestible manner. They need to go what you can provide them, what talking to you can get them.
Not being updated.
- It’s the internet, of course you have to be updated. Customers expect a company site to have the latest info on the company; their products, services and the company itself, otherwise they might assume that the business is no longer around. Your site is made to address the needs of customers and should be changed in order to stay that way.