Thanks to advancements in software development and coding, website design now has many ways to go in terms of style and direction. Minimalism, modern, or playful are all viable options now. What matters is that site should run nicely when someone goes to check for dysfunctional code, and it represents your own style, field, and brand identity.

Of course, there are some ground rules that always apply, regardless. Functionality and user experience are a must; all the flash in the world won’t work if the site is a mess when someone goes to check for dysfunctional code, after all. This, while also ensuring that a site is easy to digest. Here are a few things to keep in mind when making a site.

Keep the homepage clean.

The homepage is the landing pad of any visitor; it’s their first impression of the site and of your brand. Naturally, it should communicate your core message easily and instantly. Truth be told, most people on the internet don’t have long attention spans.

  • Keep important content above the fold, letting visitors know what your site is about without having to actually scroll anywhere.
  • Space out content, letting whitespace give the site balance.
  • Add imagery; a picture is worth a thousand words, after all.
  • Have a call-to-action.

Remember visual hierarchy.

Hierarchy is a key design principle that helps in keeping things clear and effective. It lets you control where people’s attention goes to when scrolling through the site. Naturally, it’s best used to emphasize the most significant things.

  • Size and weight are used to highlight key assets by making them big and bold, like when displaying the brand name.
  • Placement is key; a call-to-action or any other element is easier to notice if they’re at center stage, after all.

Content needs to be easy to read.

Readability is the measure of how easy it is for people to recognize words, phrases, and sentences. Naturally, a site needs good readability to work, as it makes scanning and skim-reading easy. This, in turn, means information is picked up quickly.

  • Contrast is key; the text has to stand out from the background in order to make it easy to read. Best thing to do is to use contrasting colors that mesh with your brand.
  • Typography is not just about readability, but also appeal. Sans serif are best for long texts, while logo fonts are more free-form. Remember, it’s all about projecting the brand.