Fun fact about corporate websites, back in December 2017, a little bit before 2018, about 60% of small and medium-sized businesses tend to focus on creating new websites instead of working on their old ones. While time has passed since then, web designers, both UX and UI, still find themselves very much in demand.
The narrower the focus of the site, the more complex it can be. For any site looking to sell home or office furniture, this means that they need to have interior design and/or architecture built into their design, on top of aesthetics that give a good sense of taste associated with the products.
So if you’re looking to sell some office furniture with a snappy site, here are some of the things that matter in designing your site.
Colours that attract your target demographic
Certain types of furniture attract certain types of people. Colour psychology is a well-tested idea, something that restaurants take advantage of all the time. Read up on it. If you’re selling office furniture, try to go for colours and an overall aesthetic that feels corporate and professional. Regardless, remember to avoid overdoing it, while maintaining a consistent identity and colour palette throughout the whole site.
Keep it simple. Your layout, we mean.
Your furniture store site should follow the online shopping site template seen in the internet, whilst giving it a splash of your company’s identity. The general elements are:
- A header with tabs that lead to the important bits of the site, like products, company info, contact details and the like.
- Content expressed in banners, with special offers, products as well as testimonials and reviews from clients.
- A footer with content that keeps visitors around.
Meaningful media content is a necessity for online shopping thanks to their ability to improve engagement and giving the site a humanizing, personalized element. Show high quality pictures of your products taken from multiple angles with the option for zooming and further examination, complete with proper file name and alt text for improving SEO. 3D Views also work well for this, as they give customers the feeling of being actually there.
This one shouldn’t be hard to grasp. No matter how good the content in your site, it won’t matter if your site isn’t intuitive to navigate. Like with element, follow the conventions of e-commerce stores, with categorization of goods, catalogues with items, and proper organization and search functionality. Recommended products and/or supplementary info on products and pages also help with this.